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In Marketing Models of Customer Loyalty,we Are Typically Interested in Modeling

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In marketing models of customer loyalty,we are typically interested in modeling the rate of customer retention,called churn.

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Definitions:

Credit Terms

The conditions under which a seller will extend credit to a buyer, including the repayment period, discount for early payment, and the rate of interest if applicable.

Discount

A reduction applied to the usual cost of goods or services or the process of determining the present value of future cash flows.

Net 45

A payment term indicating the buyer must complete payment within 45 days from the invoice date.

Break-Even Point

The point at which total costs and total revenues are equal, meaning there is no net loss or gain.

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