A Key Input Variable in Many Marketing Models of Customer

question 24

Multiple Choice

A key input variable in many marketing models of customer loyalty is the

• A)mean profit per customer.
• B)number of customers.
• C)churn rate.
• D)time horizon.

---

Definitions:

Protective Withdrawal

A defense mechanism where an individual retreats or isolates themselves from situations or interactions perceived as threatening or overwhelming.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Spontaneous Recovery

A phenomenon in learning and conditioning where a previously extinguished response re-emerges after a period of no exposure to the conditioned stimulus.

Classical Conditioning

A type of learning in which one learns to link two or more stimuli and anticipate events.