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The main topic of investigation in marketing and sales models is the
Availability Bias
A cognitive bias where individuals overestimate the importance of information that is readily available to them.
Adjustment Bias
A cognitive bias that affects the decision-making process, leading individuals to make decisions based on adjustments from a reference point.
Lack-of-participation Error
Describes a situation where the absence of employee involvement in decision-making leads to decreased morale, motivation, and potentially suboptimal outcomes.
Confirmation Error
A bias in decision-making where individuals favor information that confirms their pre-existing beliefs or hypotheses.
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