Consider a Customer Whose First Car Is GM

question 45

Essay

Consider a customer whose first car is GM.If profits are discounted at 10% annually,use simulation to estimate the value of this customer to GM over the customer's lifetime.

Analyze the flow of cash through the preparation of a cash budget.

Understand the financial impact of credit sales and cash collections on budgeting.

Calculate budgeted sales and understand their influence on other budget components.

Understand the concept of a budget sequence and its importance in financial planning.

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Definitions:

Economic Good

A product or service that has value and can be sold in a market because it is scarce in relation to demand.

Substitution Effect

That part of an increase (decrease) in amount consumed that is the result of a good being cheaper (more expensive) in relation to other goods because of a reduction (increase) in price.

Income Effect

The change in consumption resulting from a change in real income, typically due to a price change of goods or services.

Marginal Satisfaction

The change in satisfaction or utility that a consumer experiences from consuming an additional unit of a good or service.