Examlex
Regression models with seasonal dummy variables produce coefficients for each quarter,which represent the additive or multiplicative factors relative to the annual average.
High-Learning Products
Products that take longer for consumers to see the benefits of or that do not have a good infrastructure in place to support them.
Infrastructure
The basic physical and organizational structures and facilities (e.g., buildings, roads, power supplies) needed for the operation of a society or enterprise.
Trialability
Refers to the degree to which an innovation can be experimented with on a limited basis before its full-scale adoption.
Free Samples
Products given to consumers free of charge to introduce new offerings and encourage trial and purchase.
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