Which of the Following Is Not One of the Commonly

question 26

Multiple Choice

Which of the following is not one of the commonly used summary measures for forecast errors?

• A)MAE (mean absolute error)
• B)MFE (mean forecast error)
• C)RMSE (root mean square error)
• D)MAPE (mean absolute percentage error)

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Definitions:

Social Media Marketing Campaign

A coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms.

Target Audience

A specific group of consumers within the predefined target market, identified as the recipients for a particular advertisement or marketing message.

Engage

To capture interest or involve someone in a particular activity or dialogue.

Loyalty

The dedication of customers to continue buying from or supporting a brand over competing options.