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A backward procedure is a type of equation building procedure that begins with all potential explanatory variables in the regression equation and deletes them two at a time until further deletion would reduce the percentage of variation explained to a value less than 0.50.
Generic Status
The condition of a product being unbranded or not protected by a trademark, making it available for sale by any manufacturer.
Soft Drink Industry
A sector of the beverage industry specializing in the production, marketing, and distribution of non-alcoholic, flavored, carbonated beverages.
Trademark Infringement
The unauthorized use of a trademarked name, logo, or other protected symbols in a way that causes confusion or deception regarding the source of goods or services.
Consumerism
The protection or promotion of the interests of consumers, often emphasizing the importance of producing and consuming goods that fulfill genuine needs.
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