Examlex
Time series graphs chart the values of one or more time series,using time on the vertical axis.
Ad Substantiation
The requirement that advertisers have evidence to back up their claims, ensuring that advertisements are truthful and not misleading.
Reasonable Basis
A concept used in various legal and financial contexts to signify that there is a sound, logical foundation for a particular action or decision.
Claims
Demands or assertions of right to payment or to a legal remedy for loss or damage.
Corrective Advertising
Advertising in which the company explicitly states that formerly advertised claims were untrue. Also called counteradvertising.
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