Examlex
If Mary Smith married John Brown in Puritan New England,she would then be called:
External Search
The process whereby consumers seek out information outside of their personal knowledge base to make informed purchasing decisions, often involving research and comparison.
Public Source
Material or information that is freely available and accessible to the general public.
Point-of-purchase Display
Marketing or advertising materials placed at retail store locations to catch consumer interest and stimulate impulse buying.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds contradictory beliefs, values, or attitudes, especially in relation to behavioral decisions and attitude change.
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