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According to C.Wright Mills,an important American sociologist cited by Aulette,
Trade Secret
Information that a company keeps confidential to maintain an advantage over competitors.
Public Plant Tour
An organized visit to a factory or industrial site that is open to the general public for educational or promotional purposes.
Trademark Dilution
The lessening of the distinctive quality of a trademark due to unauthorized use.
Customer Confusion
Uncertainty experienced by consumers, often due to similar branding or products, potentially leading to mistaken identity of businesses or items.
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