Which of These Refers to Large or Complex Structured or Unstructured

question 5

Multiple Choice

Which of these refers to large or complex structured or unstructured sets of information that traditional processing applications are unable to analyze?

• A)Marketing mix
• B)Big data
• C)Promotional mix
• D)Database

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Definitions:

Cultural Relativism

The principle that an individual's beliefs and activities should be understood in terms of their own culture, rather than judged against the criteria of another.

Sociological Imagination

C. W. Mills’s term for the ability to perceive how dynamic social forces influence individual lives.

Language

A shared symbol system of rules and meanings that governs the production and interpretation of speech.

Cultural Change

The transformation of a society or culture through innovation, invention, discovery, or contact with other cultures.