Data Mining Is the Process of

question 49

Multiple Choice

Data mining is the process of

• A)searching and analyzing the amount of complex data a business gathers using standard tools and procedures.
• B)using computer-based technology to evaluate information in a database to identify useful trends.
• C)collecting,storing,and communicating past,present,and projected information on internal
• Operations and external intelligence.
• D)promoting an integrated approach to identifying,capturing,evaluating,retrieving,and sharing all of an enterprise's information assets.

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Definitions:

Limited Distribution Channels

A situation where a product or service has a small number of outlets or platforms through which it can reach customers.

Industry Analysis

An examination of the economic and market forces that affect the competitiveness within an industry.

High Exit Barriers

Factors that make it difficult and costly for a company to leave a market or industry.

Undifferentiated Products

Products that are essentially identical in features and quality to those offered by competitors, making differentiation through marketing crucial.