Electronic Spreadsheets

question 13

Multiple Choice

Electronic spreadsheets

• A)are special software used to create graphics
• B)can replace managerial judgment in decision making
• C)are used for numerical and statistical data
• D)are very difficult to use

Recognize different market modification strategies.

Identify examples of product modification.

Understand the role and function of branding in marketing.

Distinguish between trading up and trading down in product repositioning.

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Definitions:

Biflagellate

Having two flagella, which are long, slender projections that provide locomotion to various cells and single-celled organisms.

Nanoplankton

Extremely minute (<10 μm in length) algae that are major producers in the ocean because of their great abundance; part of phytoplankton.

Dinoflagellates

A group of single-celled organisms found in marine and freshwater environments, known for their role in red tides and bioluminescence.

Symbiotic

A close and often long-term interaction between two different biological species, which may be beneficial, harmful, or neutral to the parties involved.