An Information System That Provides Relevant Data to Help Businesspeople

question 76

Multiple Choice

An information system that provides relevant data to help businesspeople choose the appropriate course of action is called a(n)

• A)decision support system.
• B)expert system.
• C)executive information system.
• D)database management system.

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Definitions:

Prospective Buyers

Individuals or entities showing interest in purchasing products or services.

Marketing Mix

The blend of product, price, place, and promotion strategies used by a company to market its products or services effectively.

Promotional Mix

The combination of marketing tools used by a company to promote its products or services effectively.

Personal Selling

A direct marketing approach where salespeople personally interact with potential customers to build relationships and promote sales.