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Luxcar,an Automobile Manufacturer,is Running Ads Emphasizing That It Offers Longer

question 72

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Luxcar,an automobile manufacturer,is running ads emphasizing that it offers longer warranties than other automobile companies.This is an example of which of the following promotional strategy objectives?


Definitions:

Cash Inflows

Money entering a business from various sources, including sales, financing, and investment income.

Cash Outflows

Expenditures or payments made by a business, leading to a decrease in cash assets, including operational costs, investments, and financing activities.

IRR

Internal Rate of Return; a financial metric used to estimate the profitability of potential investments, calculated as the rate of return that sets the net present value of all cash flows from a particular project equal to zero.

Equivalent Annual Annuity

A financial calculation used to compare projects with different lifespans, by converting their net present values into equal yearly payments.

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