Which of These Involves Is the Marketing of Products or Services

question 27

Multiple Choice

Which of these involves is the marketing of products or services using channels such as mobile phones and social media marketing to reach consumers?

• A)Trade promotion
• B)Guerrilla marketing
• C)Digital marketing
• D)Institutional marketing

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Definitions:

Prejudice

Preconceived opinion that is not based on reason or actual experience; unfavourable feelings or attitudes towards individuals based on their membership in a particular group.

Hostility

Aggressive behavior or attitudes towards others, often stemming from anger or antagonism.

Central Route

A path of persuasion that involves careful and thoughtful consideration of the arguments presented.

Peripheral Route

A method of persuasion that relies on superficial cues rather than the substantive quality of the argument.