Examlex
The goal of_____ advertising is to maintain awareness of the usefulness of a product.
Diverse Vocabulary
The range and variety of words an individual knows and uses, reflecting their language proficiency and ability to communicate effectively.
Linguistic Intergroup Bias
Subtle and systematic differences in the language we use to describe events as a function of our group membership and the group to which the actor or target belongs.
Sociolinguistic Competence
Knowledge of the implicit rules for generating socially appropriate sentences that make sense because they fit the listeners’ social knowledge.
Speech Act Theory
The theory that verbal utterances both state something and do something.
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