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Qualitative Research
A research method that seeks to understand human behavior through observation, interviews, and analysis of text and visual data, focusing on subjective experiences.
Quantitative Research
Research methods emphasizing objective measurements and statistical or numerical analysis of data collected through polls, questionnaires, and surveys.
Text Messaging
The process of sending short electronic messages between mobile phones or other digital devices.
Triangulation
An approach in which more than one research method is used in an attempt to more fully understand an area of study.
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