Supriya Is a Marketing Manager of a Bank Who Regularly

question 67

Multiple Choice

Supriya is a marketing manager of a bank who regularly sends materials to various companies to participate in credit card promotions.Supriya is employing a _____ strategy.

• A)rebate
• B)pulling
• C)public relations
• D)pushing

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Definitions:

Independent Variable

The variable in an experiment that is manipulated by the researcher to examine its effect on the dependent variable.

Direction of Cause and Effect

Pertains to determining which variable influences the other in a cause-and-effect relationship.

Experimental Methods

Research designs involving the manipulation of variables to determine cause-and-effect relationships.

Nonexperimental Methods

Research designs that do not involve the manipulation of variables or random assignment of participants.