Sophia Owns an Upscale Accessory Boutique and Drastically Reduced the Price

question 104

Multiple Choice

Sophia owns an upscale accessory boutique and drastically reduced the price of some earrings to make room for new inventory.When the earrings didn't sell in the "discount basket," she put them back on the shelf at regular price and they sold within a month.Which of the following relationships explains her customers' perception of price?

• A)Prestige-value
• B)Price-prestige
• C)Price-quality
• D)Value-quality

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