To Establish Unique Places for Their Products in the Minds

question 94

True/False

To establish unique places for their products in the minds of consumers,marketers use positioning.

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Definitions:

Operations Management

The administration of business practices to create the highest level of efficiency possible within an organization, focusing on converting materials and labor into goods and services as effectively as possible.

Material and Human Resources

The tangible resources (like equipment and raw materials) and the workforce needed to carry out organizational operations.

Internal and External Customers

Refers to the individuals or entities within (internal) and outside (external) an organization that receive and are affected by its services or products.

Kaoru Ishikawa

A prominent Japanese organizational theorist and quality management innovator best known for developing the Ishikawa or fishbone diagram as a tool for quality control and problem-solving.