A Promotional Mix Consists of Two Major Components-Personal Selling and Nonpersonal

question 90

True/False

A promotional mix consists of two major components-personal selling and nonpersonal selling.

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Definitions:

Online Channel

A digital pathway through which goods or services are marketed, sold, and distributed to consumers via the internet.

Supply Chain Networks

Complex systems of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.

Order Visibility

The ability to track and view the status of orders at each stage of the supply chain, enhancing transparency and management capabilities.

Placement

The strategic positioning of products within a store or online space to maximize visibility and sales.