If a Company's Target Market Is Small and Buyers Are

question 62

Multiple Choice

If a company's target market is small and buyers are concentrated in a specific geographical area,which distribution channel would be most effective?

• A)Direct channel
• B)Use of multiple market intermediaries
• C)Long distribution channel
• D)Producer to wholesaler to retailer to consumer

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Definitions:

Current Market Price

The price at which an asset or security is traded in the market at the present moment.

Current Liabilities

Obligations or debts of a company that need to be settled with creditors within a twelve-month period.

Twelve Months

A period of one year, often used in financial statements to provide a snapshot of a company's performance.

Descending Order of Liquidity

Ranking assets on a balance sheet from the most liquid (easily converted into cash) to the least liquid.