Which of the Following Statements Is True of Selective Distribution

question 102

Multiple Choice

Which of the following statements is true of selective distribution?

• A)It requires cooperation by many intermediaries,including wholesalers and retailers,to achieve maximum coverage.
• B)It can reduce total marketing costs and establishes strong working relationships within the channel.
• C)It can limit market coverage in a specific geographical region.
• D)It suits relatively expensive specialty products.

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Definitions:

Restricting Writing

Generally refers to limiting or controlling the act of writing, either through physical means, censorship, or other forms of suppression.

Higher Probability Behavior

A concept in operant conditioning referring to a behavior that occurs more frequently, thus can be used as a reinforcement for a behavior of lower frequency.

FR-2 Schedule

A fixed-ratio schedule where reinforcement is provided after every second correct response.