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A Manufacturer Can Always Use the Same Strategies for Generating

question 68

True/False

A manufacturer can always use the same strategies for generating brand names in overseas markets as they would in their native country's markets.


Definitions:

Sporadically

Occurring at irregular intervals or only in a few places; scattered or isolated.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Stimulus Generalization

The tendency for the conditioned stimulus to evoke similar responses after the response has been conditioned.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, evokes a conditioned response.

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