_______ Allows Marketers to Assess Competitive,social,economic,technological,and Political Environments That May

question 76

Multiple Choice

_______ allows marketers to assess competitive,social,economic,technological,and political environments that may impact business,and consequently,marketing decisions.

• A)Environmental scanning
• B)Data mining
• C)Business intelligence
• D)Data warehouse

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Definitions:

Descartes

A French philosopher, scientist, and mathematician, known as the father of modern philosophy, who famously declared, "I think, therefore I am."

Plato

An ancient Greek philosopher who founded the Academy in Athens and is a pivotal figure in the development of Western philosophy, especially in terms of metaphysics, epistemology, and ethics.

Rousseau

Jean-Jacques Rousseau, an 18th-century philosopher known for his influence on the Enlightenment in France and across Europe.

State of Nature

A philosophical concept describing the hypothetical condition of humanity before the establishment of society and laws.