One of the Most Common Forms of Segmenting Consumer Markets

question 100

Multiple Choice

One of the most common forms of segmenting consumer markets uses characteristics such as age,income,household size,and/or ethnic group.This is known as ________ segmentation.

• A)geographic
• B)psychographic
• C)end-use
• D)demographic

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Definitions:

Direct Labor-Hours

It measures the total hours worked by employees directly involved in manufacturing a product.

Activity-Based Costing

A method of costing that identifies activities in an organization and assigns the cost of each activity to all products and services according to the actual consumption.

Activity Rates

Predetermined rates used in activity-based costing to allocate costs to products or services based on specific activities undertaken.

Product E6

A specific product or item in a company's lineup or inventory, indicated by the designation 'E6'.