Branding Expert David Armano Started the Daniela Project in Which

question 7

Multiple Choice

Branding expert David Armano started The Daniela Project in which he requested the users of Critical Mass,a digital experience design agency,to help support women who have been victims of domestic abuse.The Daniela Project is an example of _____ marketing.

• A)person
• B)event
• C)cause
• D)place

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Definitions:

Perfect Complements

Goods that are consumed together in fixed proportions, where the value or utility of one good increases with the consumption of the other.

Income Effect

The change in an individual's or economy's income and how that change will impact the quantity demanded of a good or service.

Substitution Effect

The alteration in purchasing habits stemming from a shift in the relative cost of products, causing individuals to replace one item with another.

Price Change

A variation in the cost of a good or service over time or in response to supply and demand dynamics.