The Marketing Function Creates All of the Following Types of Utility

question 97

Multiple Choice

The marketing function creates all of the following types of utility EXCEPT which utility?

• A)Time
• B)Ownership
• C)Place
• D)Form

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Definitions:

Transactional Model (Deetz)

A communication framework proposed by Stanley Deetz, which views communication as a series of transactions or exchanges between individuals, focusing on the power dynamics and intentions involved.

Advertising Firm

A business specialized in creating, planning, and handling advertising and sometimes other forms of promotion for its clients.

Normative Control

The attempt to elicit and direct the required efforts of members by controlling the underlying experiences, thoughts, and feelings that guide their actions.

Professional Employees

Workers who have advanced degrees or specialized expertise in their fields and whose jobs typically involve mental or analytical tasks.