_______ Allows Marketers to Assess Competitive,social,economic,technological,and Political Environments That May

question 76

Multiple Choice

_______ allows marketers to assess competitive,social,economic,technological,and political environments that may impact business,and consequently,marketing decisions.

• A)Environmental scanning
• B)Data mining
• C)Business intelligence
• D)Data warehouse

---

Definitions:

Progressives

A political and social reform movement in the late 19th and early 20th centuries that aimed to address issues stemming from industrialization, urbanization, and corruption, advocating for improvements in democracy, working conditions, and social justice.

Foreign Affairs

Matters relating to the relationships between countries, including diplomacy, trade, and security issues.

Frederick C. Howe

An influential American sociologist, political reformer, and public administrator known for his work in urban reform and sociology in the early 20th century.

Progressive Era

A period of widespread social activism and political reform in the United States from the 1890s to the 1920s, aiming to address issues stemming from industrialization, urbanization, and corruption.