Cuba Is Developing Several Different Marketing Strategies Based on Target

question 19

Multiple Choice

Cuba is developing several different marketing strategies based on target markets that differ in terms of lifestyles.He is segmenting the overall market by _____.

• A)demographics
• B)end-use
• C)psychographics
• D)product

---

Definitions:

Nuclear Family

A family group consisting of two parents and their children (biological or adopted), considered the basic unit of society.

Feral

Animals or plants that have returned to a wild state after being domesticated or cultivated.

Teknonymy

A form of naming convention wherein parents are referred to by the names of their children.

Honorific

A title or word implying or expressing high status, politeness, or respect.