AmazonCom Keeps Track of Goods Its Customers Have Ordered

question 108

Multiple Choice

Amazon.com keeps track of goods its customers have ordered.When a returning customer logs onto Amazon.com,the site creates a list of recommendations based on the customer's purchasing history.Amazon is segmenting the market by

• A)product.
• B)psychographic.
• C)demographics.
• D)end-use.

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Definitions:

Usual Dosage

The standard amount of a medication prescribed to be taken at one time or over a specified period, as recommended based on common medical practice.

Antineoplastic

Agents used in the treatment of cancer by stopping the growth and spread of malignant cells.

Trade Name

The name a manufacturer assigns to a given medication compound for marketing purposes or to simplify referencing the medication.

CMS

stands for Centers for Medicare & Medicaid Services, a federal agency within the United States Department of Health and Human Services responsible for administering the nation's major healthcare programs.