Examlex
All of the following are methods of segmenting the business market EXCEPT
Cultural Relativism
The principle that an individual's beliefs and activities should be understood by others in terms of that individual's own culture.
Ethical Values
Fundamental beliefs about what is right, wrong, good, or bad in terms of human behavior and interactions.
Doing Business
The act of engaging in commercial, industrial, or professional activities with the aim of earning profits.
Power Distance
A sociological measure of the degree to which less powerful members of organizations and institutions accept and expect that power is distributed unequally.
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