Approximately How Much More Does It Cost to Attract One

question 111

Multiple Choice

Approximately how much more does it cost to attract one new customer than to keep an existing one?

• A)Five times as much
• B)Three times as much
• C)Twice as much
• D)About the same

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Definitions:

Implicit Association Test

A psychological test designed to reveal the strength of a person's subconscious association between mental representations of objects (concepts) in memory.

Explicit Behaviour

Observable actions or responses that are directly expressed and can be easily measured or noted.

Persuasion Process

The method through which attitudes or beliefs are influenced or changed by communication and argumentation.

Implicit Attitude

Implicit attitudes are unconscious beliefs or feelings towards people, objects, or concepts, influencing behavior and perception without conscious awareness.