ABC University Offers Its Alumni a Special Visa Card with the University's

question 102

Multiple Choice

ABC University offers its alumni a special Visa card with the university's logo printed on the front.Each time the cardholder uses the card,the university receives a small percentage of the amount charged.This is an example of

• A)cobranding.
• B)an affinity program.
• C)a frequency marketing program.
• D)comarketing.

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Definitions:

Affiliate Marketing

A marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.

Commission

A fee paid to an agent or employee for transacting a piece of business or performing a service, especially a percentage of the total amount of business transacted.

Google Banned

Refers to the act of Google prohibiting or blocking access to certain applications, websites, or content within its platform or services.

Voluum

A comprehensive platform for tracking, managing, and optimizing online marketing and advertising campaigns, often used by affiliate marketers.