Personal Factors That Influence Consumer Behavior Include Individual Needs and Motives,perceptions,attitudes,learned

question 112

True/False

Personal factors that influence consumer behavior include individual needs and motives,perceptions,attitudes,learned experiences,and self-concept.

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Definitions:

Fundamental Attribution Error

Overestimates internal factors and underestimates external factors as influences on someone’s behavior.

Situational Factors

External conditions or events that influence an individual's behavior or outcomes, often beyond their control.

Personal Factors

Characteristics inherent to an individual that influence behavior and performance, such as personality traits, values, and abilities.

Operant Conditioning

Is the control of behavior by manipulating its consequences.