Which of the Following Is a Higher-Order Need According to Maslow's

question 107

Multiple Choice

Which of the following is a higher-order need according to Maslow's hierarchy of needs?

• A)Acceptance by friends
• B)Physical protection
• C)Economic protection
• D)Shelter

---

Definitions:

Prepurchase Cognition

The thought processes and considerations consumers engage in before making a buying decision, including evaluation of alternatives and product information.

Problem Recognition

The initial step in the consumer decision-making process where the consumer identifies a need or problem requiring a solution.

Alternative Evaluation

The process consumers go through to assess the benefits and drawbacks of different options before making a purchase decision.

Information Search

The process consumers engage in by looking for data about products or services to make an informed purchasing decision.