Nova Airlines' Purchase of Emu Airlines Combines the Resources and Capabilities

question 79

Multiple Choice

Nova Airlines' purchase of Emu Airlines combines the resources and capabilities of both firms to create the world's largest airline.The newly formed company is an example of a _____.

• A)vertical merger
• B)joint venture
• C)horizontal merger
• D)conglomerate company

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Definitions:

Reinforcers

Stimuli that, when presented after a behavior, increase the likelihood of that behavior being repeated.

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention until it is paired with an unconditioned stimulus.

Biologically Significant

Pertaining to factors or impact of considerable importance for biological processes or survival.

Successive Approximations

A technique in behavior therapy and training that rewards behaviors that progressively get closer to the desired behavior.