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Nearly 7 Out of Every 10 New Businesses Survive at Least

question 16

True/False

Nearly 7 out of every 10 new businesses survive at least two years and about 50% make it to the five-year mark.


Definitions:

Selective Attention

The cognitive process of focusing on certain stimuli in the environment while ignoring others.

Perception

The process by which individuals organize and interpret sensory information to give meaning to their environment.

Negative Reinforcement

A behavioral strategy that involves the removal of an unpleasant stimulus to increase the likelihood of a desired response.

Social Identity Theory

A psychological theory that examines how individuals' self-concepts are influenced by their membership in social groups.

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