A Global Business Strategy Involves Separate Product and Marketing Strategies

question 83

True/False

A global business strategy involves separate product and marketing strategies that vary from one nation to another.

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Definitions:

Kaizen

A Japanese philosophy emphasizing continuous improvement in all aspects of life, including the workplace, through small and incremental changes.

TQM Managers

Managers who are responsible for implementing Total Quality Management principles, focusing on continuous improvement and customer satisfaction.

Zero Defects

A quality management concept aiming for the reduction and elimination of defects or errors in manufacturing or service processes.

Total Quality Management

An organization-wide approach to continuous improvement that emphasizes quality, customer satisfaction, and employee participation in all aspects of the company.