Which of the Following BEST Distinguishes the Philosophy of the Marketing

question 62

Multiple Choice

Which of the following BEST distinguishes the philosophy of the marketing era from the philosophy of the production era?

• A)The marketing era was more consumer oriented.
• B)The production era occurred after World War II.
• C)The marketing era advocated price discrimination.
• D)The production era was more consumer oriented.

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Definitions:

Customers Served

The number of customers that have been provided with products or services by a business during a specific time period.

Planning Budget

A budget created for a specific level of activity; it helps management set financial targets and evaluate performance.

Customers Served

refers to the number or segment of clients to whom a business has provided products or services within a specific period.

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity level, thereby providing a more useful tool for controlling costs.