Which of These Refers to the Collection of Activities That

question 99

Multiple Choice

Which of these refers to the collection of activities that build and maintain ongoing,mutually beneficial ties with customers and other parties?

• A)Relationship management
• B)Transaction management
• C)Financial management
• D)Marketing management

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Definitions:

Elaboration Likelihood

A theory suggesting the degree to which people are likely to pay attention to and elaborate on persuasive messages, influenced by their motivation and ability to process the message.

Motivation

The force that moves people to behave, think, and feel the way they do.

Self-perception Theory

A psychological theory suggesting that people develop their attitudes and opinions by observing their own behavior and concluding what attitudes must have caused it.

Psychological Discomfort

A mental state of unease which can stem from anxiety, stress, unfamiliarity, or situations that push one out of their comfort zone.