In the Context of the Net Promoter Score (NPS),which of the Following

question 4

Multiple Choice

In the context of the net promoter score (NPS) ,which of the following is a difference between promoters and detractors?

• A) Unlike promoters,detractors are customers who are associated with scores of 7 or 8.
• B) Unlike promoters,detractors are satisfied customers who may switch to competitors.
• C) Unlike promoters,detractors defect at higher rates.
• D) Unlike promoters,detractors are less price sensitive.

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Definitions:

Variable Cost

Expenses that change in proportion to the activity of a business.

Desired Profit

The target profit a company sets to achieve in a specific period.

Cost Concept

A concept of accounting that determines the amount initially entered into the accounting records for purchases.

Cost-Plus Approach

A pricing strategy where the selling price is determined by adding a specific markup to a product's cost price.