The Intangible Nature of a Service Makes It Difficult to Keep

question 29

True/False

The intangible nature of a service makes it difficult to keep a competitor from copying a service encounter design.

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Definitions:

Strange Situation

Ainsworth’s observational measure of infant attachment to a caregiver, which requires the infant to move through a series of introductions, separations, and reunions with the caregiver and an adult stranger in a prescribed order.

Attachment

A close emotional bond between two people.

Sociability

The tendency to seek social interactions and be influenced by or interested in engaging with society and its members.

Strange Situation

A procedure developed in psychology to observe attachment relationships between a caregiver and child.