A College Student Is About to Finish a Six Month

question 6

Multiple Choice

A college student is about to finish a six month internship.She has received several job offers but chooses to stay with the company out of loyalty to her mentor.This is an example of

• A)affective commitment.
• B)continuance commitment.
• C)normative commitment.
• D)occupational commitment.

---

Definitions:

Communication Process

The series of steps through which a message is transmitted from sender to receiver, including encoding, transmission, decoding, and feedback.

IMC Campaign

An Integrated Marketing Communications approach that ensures all forms of communications and messages are carefully linked together to achieve marketing goals.

Field of Experience

involves the background, knowledge, perceptions, and attitudes that individuals bring to a communication situation.

Marketing Activities

Actions or tasks related to promoting and selling products or services, including advertising, content marketing, and product development.