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All of the following are discussed in the textbook as reasons for using a simulator in training except
Bitter Aftertaste
Refers to a lingering unpleasant taste experienced after consuming certain foods or beverages.
Marketing Research
Refers to the systematic process of collecting, analyzing, and interpreting information to help marketers make informed decisions about market opportunities, segmentations, and marketing strategies.
Consumer Needs
The essential requirements and desires that motivate consumers to make purchasing decisions.
Market Segments
Groups of potential customers with similar needs, desires, and characteristics that a company targets with specific marketing actions.
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