What Is the Process of Monitoring and Responding to What

question 66

Multiple Choice

What is the process of monitoring and responding to what is being said about a company, individual, product, or brand?

• A) Social media monitoring
• B) Social media manager
• C) Social media policy
• D) Anti-spam policy

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Definitions:

Operational Cycle

The period between the acquisition of inventory by a company and the collection of payments for the goods or services sold.

Accounts Payable Period

The time between receipt of inventory and payment for it.

Cash Cycle

The period between the outflow of cash for the purchase of raw materials and the inflow of cash from the sale of goods or services, reflecting the time it takes for a business to convert its investment in inventory back into cash.

Accounts Receivable Period

The amount of time it takes for a company to collect payment from its customers after a sale has been made, indicative of the company's efficiency in collecting its receivables.