Examlex
A phishing expedition is a masquerading attack that combines spam with spoofing. The perpetrator sends millions of spam emails that appear to be from a respectable company. The emails contain a link to a website that is designed to look exactly like the company's website. The victim is encouraged to enter his or her username, password, and sometimes credit card information.
Price Sensitivity
The degree to which the demand for a product or service is affected by changes in its price, illustrating consumer response to price adjustments.
Consumer Surplus
The contrast between what buyers are willing to offer for a good or service and the amount they actually spend.
Willingness to Pay
The maximum amount an individual is prepared to expend on a good or service to acquire it.
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