Which of the Following Represents Psychographic Segmentation

question 28

Multiple Choice

Which of the following represents psychographic segmentation?

• A) Based on regional variables such as region, climate, population density, and population growth rate
• B) Based on variables such as age, gender, ethnicity, education, occupation, income, and family status
• C) Based on variables such as values, attitudes, and lifestyles
• D) Based on variables such as usage rate, usage patterns, price sensitivity, and brand loyalty

---

Definitions:

Direct Materials Cost

The cost of raw materials that can be directly attributed to the production of goods.

Activity-Based Costing

A costing methodology that assigns overhead and indirect costs to specific products or projects based on their consumption of resources.

Direct Labor-Hours

The total hours worked directly on manufacturing a product or providing a service.

Direct Materials Cost

The cost of raw materials that can be directly attributed to the production of specific goods or services.