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Pay-Per-Call Are Keywords That Advertisers Choose to Pay for and Appear

question 60

True/False

Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.


Definitions:

Behavioral Learning

The process of acquiring new behaviors and knowledge through conditioning and observation.

Cognitive Learning

The process of acquiring knowledge and understanding through thought, experience, and the senses.

Brand Loyalty

A favorable attitude toward and consistent purchase of a single brand over time.

Perceived Risk

The potential for loss that consumers believe they are exposing themselves to when making a purchase decision.

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